Start with a strong hook to entice viewers to watch the entire video.Įdit for clarity and pace. The first few seconds of your video are crucial for capturing your audience’s attention. Since YouTube Shorts are primarily designed for mobile consumption, make sure your content is optimized for vertical viewing and is visually appealing on smaller screens.Ĭreate a strong hook. This will improve the chances of your video being discovered by users interested in those topics. To increase your Shorts’ discoverability, create content around trending topics and use relevant hashtags. Create custom, vibrant, and engaging thumbnails that accurately represent the content of your YouTube Shorts. Thumbnails play a crucial role in attracting viewers. Focus on creating content with a clear beginning, middle, and end to keep viewers engaged. Despite their brief duration, YouTube Shorts can still tell compelling stories. But creating YouTube Shorts that captivate your audience and drive engagement involves implementing the following strategies:įocus on storytelling. If it would make a good TikTok video or a compelling Instagram Reel, it’ll make an effective YouTube Short. Channel growth: By creating YouTube Shorts, creators can attract new subscribers to their channel, which can ultimately lead to increased views and watch time for their longer-form content.Users are more likely to watch, like, comment, and share a 60-second video than a lengthy one. Increased engagement: Due to their brevity, YouTube Shorts can drive higher engagement rates.Short-form videos cater to this preference, allowing creators to deliver their message effectively in just a few seconds. Quick consumption: In today’s fast-paced world, users often prefer content that can be quickly consumed.As the platform prioritizes this new format, YouTube Shorts have the potential to be discovered by millions of users through the Shorts shelf on the YouTube app, as well as through search and suggested videos. Expanded reach: YouTube Shorts provide creators with an opportunity to reach a wider audience.There are several reasons why creators should consider making YouTube Shorts, regardless of whether or not they are already creating on Instagram or TikTok:

Music used in youtube shorts