It doesn't make any difference.ĬOSSACK: OK, Lucy saw it, but it doesn't make any difference to her. LUCY: I thought it was a mistake or something, but then, when I was able to read that it was 'RATS,' I didn't like it, but I don't think it makes that big a difference to me as a voter. I mean, we set you up and we told to you look and everything, and perhaps you knew it was coming, but do you think that it really bothered you in any way? LUCY: I saw the word 'RATS' coming through.ĬOSSACK: Now, did you think it had any affect on you? What did you think when you saw it? The Bush prescription plan: seniors choose.ĬOSSACK: All right, now, we asked some members of our audience, before we showed this ad, if they would watch it for us, and they were going to tell us what they saw. The Gore prescription plan: bureaucrats decide. He's pushing a big government plan that lets Washington bureaucrats interfere with what your doctors prescribe. NARRATOR: And Al Gore, Gore opposed bipartisan reform.

George Bush has a plan: add a prescription drug benefit to Medicare.īUSH: Every senior will have access to prescription drug benefits. NARRATOR: Under Clinton-Gore, prescription drug prices have skyrocketed, and nothing has been done. Well, before we begin, let's watch the Republican ad together and look for the word 'RATS.' I'm Roger Cossack, in for Bobbie Battista. I've never seen anything quite like it, and I think it speaks for itself.ĬOSSACK: Deliberate or accidental - do subliminal messages work? And regardless of intent, will this rat take a bite out of the Bush campaign? I find it a very disappointing development. But we don't need to play, you know, cute politics.ĪL GORE, VICE PRESIDENT OF THE UNITED STATES: I've seen clips of it and pictures.

BUSH (R-TX), PRESIDENTIAL CANDIDATE: I am convinced this is not intentional. It's the tail-end of the word bureaucrats and if you watch ever- so slowly, focus on a single frame - this is what you see. ROGER COSSACK, HOST: It's a rat's tail, what Democrats say is a subliminal message hidden in a Republican political ad. UNIDENTIFIED MALE: Just something, kind of, caught my eye and flashed by, and I thought, what was that? THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED. Send us feedback about these examples.TalkBack Live RNC 'RATS' AD: Subliminal Message or Simple Mistake? These examples are programmatically compiled from various online sources to illustrate current usage of the word 'subliminal.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Caroline Delbert, Popular Mechanics, See More Gillian Silverman, The New Yorker, 15 July 2023 The idea of learning during sleep has long become a sitcom cliché-someone listens to a dating tape or a stop-smoking tape, for example, and suddenly acts odd because of subliminal cues.

2023 Maybe this is my father’s legacy: not just subliminal messages and humming but also plain unvarnished talk. 2023 Tormenting your significant other is a hallmark of my advice columns, and using subliminal means to do so demonstrates initiative. Daron James, Los Angeles Times, 21 Aug. 2023 Its imagery begins with a sneaky crawl of spreading fungi before transforming into subliminal shapes of a cityscape, a map of the United States and a human face. 2023 The trick the song pulls off, however, is a subliminal endorsement of some of the most damaging and problematic sociopolitical messaging of the past few decades. Emi Tuyetnhi Tran, NBC News, 30 July 2023 Through their sound, these short clips are meant to send subliminal messages to the brain that will somehow make high schoolers look better. If playback doesn't begin shortly, try restarting your device. 2023 East Asian Appearance subliminal (powerful) pinktherapy Watch later Share Recent Examples on the Web The vibrant sequence is dripping in period nostalgia with a sci-fi twist, and visuals unravel through a single upward camera move - a subliminal nod imitating the path of flight.

Subliminal advertising speech